iDEaLOGY
Advisory + Leadership
support for all things
Innovation & Startups
Hello!
My name is Johny Tay and I am your 'best supporting actor'
for all things innovation and startups.
"Innovation", "ventures", and "new tech" sound scary... but they shouldn't be.
As individuals we innovate everyday without realizing it.
This can also be second nature for any organization.
As an innovation leader/advisor/GM for-hire, I dedicate myself to
making these things understandable and attainable.
I provide Board- and C-level expertise while using a
hands-on, front-liner approach to getting critical results.
What I do
Contact me if you’re seeking authentic expertise in…
Venture
building
Build or scale a portfolio of tech startups
Design or support startup development programmes
Venture
investing
Establish an investment strategy or operations for tech startups
Representation for your investment entity
Innovation + Transformation
Establish, enhance, or review innovation initiatives
Governance or advisory support for innovation
To be precise...
Venture business development
Interim management/ advisory of startups
Innovation, incubation, or accelerator programme design
Venture fund strategy & design
Governance/ advisory board appointments
New product development/ go-to-market
Digital/ business process transformation
Knowledge management
Branding & storytelling
Pitch development & coaching
Team performance & wellness
Training/ mentorship in the above areas
By the numbers
60
million dollars raised by startups I supported in various capacities
20+
years on the cutting edge covering 5 regions and diverse sectors, markets, and geographies
350+
startups and new ventures mentored
Whom I work with
Over the years I have worked on venture building and investment with many networks: incubators, accelerators, co-ops, syndicates, investors, co-working spaces, universities, and more.
My scope of work ranges from giving strategic advice to hands-on execution in multiple business functions. Some of my more recent partners and clients are ...
Some good words
“Johny has been instrumental in the vital process of (our corporate venture building)... He did an amazing job, especially considering how technical some of these (software architectural decisions) were.
He is an outstanding professional, expert in multiple fields, and also a mindful and kind person.”
Roman Volkov | Software leader at Booking.com, ex-Grab
“During my FI Silicon Valley programme… Johny helped me uncover how my company could reach its potential… I'm honoured I worked with him...”
Fabián Barahona | Serial entrepreneur, Founder Institute Alumnus
“Johny is well versed in the issues facing new ventures, able to draw upon deep professional and industry experience to offer penetrating insight…
He is a valuable addition to any organization in need of ventures and innovation expertise.”
Jason Sarria-Solis | Business leader at Ripple, CEO/GM with exits, ex-Adobe, ex-Rackspace
“Johny is a dreamer and a doer. He believes. He inspires. He's honest about his thoughts and feelings. (He) is everything you want in a genuine (innovation) partner…
Kaushal Bhalotia | Digital growth leader, ex-ZALORA, ex-Arthur D. Little
And always growing...
US Space Force • Draper Startup House • Loyal VC • SecondMuse Capital • Wavemaker Partners • Plug and Play Tech Center • Antler (New York) • Social Collider • GROW+ AgriTech Accelerator • Deloitte Innovation Support • Ubisoft Entrepreneurs Lab • Lean Launchpad Singapore • Funderbeam • Zebras Unite • DesignSingapore Council • Canadian Technology Accelerator • Nanyang Technological University
Recent Work
Harnessing 20+ years of experience in ventures and innovation, I have been involved with diverse ventures, initiatives, and projects. Here are some recent, significant ones:
Asia energy sector:
Innovation + ventures advisory
Served as venture advisor for the FutureTech startup programme by Petronas, the biggest GLC in Malaysia and major global energy player. VIP Speaker at Oil and Gas Asia 2023 alongside major MNC CEOs, to share an innovator’s perspective on Net Zero.
(Me, second from right in the image)
Early career
I spent the earlier half of my career employed in various operational functions across sectors and company types. Through these jobs, I supported the businesses of diverse market leaders. They included:
Amazon Publishing • Unilever • Wyeth • Bristol-Myers • EA Games • Blizzard Entertainment • Bandai-Namco • FedEx • Red Hat • ThoughtWorks • Asia-Pacific Breweries • Reader's Digest Association • Discovery Channel • Lezhin Entertainment • Global Sources • Singapore Armed Forces • SingTel • Singapore Tourism Board • Workforce Singapore • Lee Kuan Yew School of Public Policy • Social Research and Demonstration Corporation (Canada) • Centre for Social Innovation (Canada) • MaRS Discovery District (Canada)
The Idealogy Ideal
In a nutshell, the 'unfair advantage' you gain:
Operator-first
Deep operator- and life-experience + a hands-on, front-liner approach
Real outcomes
Actual business results: real growth, funds raised, deals, NPS, speed, etc.
Hacker's access
Knowledge + network that rivals a larger team plugged in to the global innovation ecosystem
Reach me
The best way to reach me today is via LinkedIn (please state that you are reaching out via my website).
If you prefer the old-fashioned way (email), please fill in your details below and I'll contact you soon.