From inspiration
to execution

Innovation | Transformation | Venture building | Investments


Welcome to Idealogy: Idea + Logic

I believe that success is knowledge + opportunity. 

This simple site outlines my skills and experience in making success happen for new venture ideas, innovations, and startups.


What I do


I am an advisor to business leaders on innovation, transformation, and new venture development.
I (occasionally) invest in early-stage technology startups.

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On offer

Innovation / transformation consulting

Startup advisory or mentorship
Board membership / directorship
Partnership / co-founding
Access to investors or startup networks

Access to new markets

Angel stage investments


Pitch development / review

Venture building / new business creation

R&D / new product roadmaps

Business incubation

Digital transformation

Design thinking

User experience

Process improvements ( lean, agile, etc. )

Market intelligence

Growth-hacking / business development

Branding / storytelling

Team performance, motivation, and wellness

Sector expertise

Technology & startups
B2B & industrial technologies


Health & wellness

Research & consulting
Media & entertainment
Public sector & military

Healthcare / pharma


Ecosystem Partners

I have been invited into the mentor network for the following accelerators, incubators, and startup ecosystems since 2015.


As a mentor I advise on the gamut of business challenges in running a tech startup, in various capacities and levels of involvement.


Businesses founded/co-founded


Over the years I have operated a diverse range of small businesses, bootstrapping them to profitable levels with extremely scarce resources.


Adtech business

2003-2005, Singapore

Research consulting practice

2012-2015, Toronto

Health & wellness platform

2012-2015, Toronto

Startup advisory practice

2015-Now, Singapore

By the numbers


years of experience
on the cutting edge


largest customer base developed


startup ideas or pitches reviewed


startups mentored


Reach me!

I’m always happy to make new friends, chit-chat, and exchange ideas.


© 2015-20 by Idealogy